Digital Product Idea Evaluator
Give each factor a 1–5 score. The tool shows the total, flags your weakest assumption, and suggests the next evidence-gathering move. Your answers stay in your browser.
How strongly does the problem create cost, pain, frustration, risk, or a valuable missed outcome?
How clearly can you identify the buyer and the situation where they need this?
How much real-world evidence do you have: spending, workarounds, repeated questions, searches, requests, or active alternatives?
How realistically can you reach qualified buyers for interviews, tests, or sales?
How meaningful and recognizable is the result your product can help create?
How credible and maintainable is the product for you to deliver in the chosen format?
A score is a diagnosis, not proof of demand.
Treat low dimensions as assumptions to test. Stronger evidence comes from real buyer behavior. When the concept is clearer, use the Sellable Product Score to evaluate Demand, Offer, and Message as a complete product proposition.