Free format decision tool

Digital Product Format Selector

Choose the smallest format capable of delivering the promised outcome. Answer six questions and compare the best-fit formats instead of defaulting to “make a course.”

How complex is the buyer outcome? How much practice or feedback is required? How often will the material change? How much time can the buyer realistically invest? How much support do you want to provide? What creates most of the value?

Transparent decision model

What the selector rewards

The scoring model favors low-support formats for narrow reference jobs, templates for execution-heavy outcomes, courses when structured learning matters, live workshops/cohorts when feedback is essential, and memberships only when ongoing updates or recurring access are part of the value.